GENERALISATIONS FROM A CROSS‐NATIONAL STUDY OF THE...

International Marketing Review 1985 / 04 Vol. 2; Iss. 4

GENERALISATIONS FROM A CROSS‐NATIONAL STUDY OF THE INDUSTRIAL BUYING PROCESS

Banting, Peter M, Ford, David, Gross, Andrew C, Holmes, George
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Volume:
2
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/eb008293
Date:
April, 1985
File:
PDF, 513 KB
english, 1985
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