A Comparative Study of Market Entry Strategies in Sport Leagues: Two Australian Examples
Forster, John, Pope, Nigel K. Ll.Volume:
4
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-04-01-2002-b005
Date:
March, 2002
File:
PDF, 253 KB
english, 2002