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The soccer club-sponsor relationship: identifying the critical variables for success
Böhler, André W, Heffernan, Troy W, Hewson, Paul JVolume:
8
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-08-04-2007-b003
Date:
July, 2007
File:
PDF, 273 KB
english, 2007