Evolutionary Estimation of Macro-Level Diffusion Models...

Marketing Science 2004 / 08 Vol. 23; Iss. 3

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares

Venkatesan, Rajkumar, Krishnan, Trichy V., Kumar, V.
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Volume:
23
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0056
Date:
August, 2004
File:
PDF, 233 KB
english, 2004
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