The Lead-Lag Puzzle of Demand and Distribution: A Graphical...

Marketing Science 2005 / 11 Vol. 24; Iss. 4

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

Krider, Robert E., Li, Tieshan, Liu, Yong, Weinberg, Charles B.
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0149
Date:
November, 2005
File:
PDF, 196 KB
english, 2005
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