New Product Development Under Channel Acceptance

New Product Development Under Channel Acceptance

Luo, Lan, Kannan, P. K., Ratchford, Brian T.
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0240
Date:
March, 2007
File:
PDF, 255 KB
english, 2007
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