Zooming In: Self-Emergence of Movements in New Product...

Marketing Science 2009 / 03 Vol. 28; Iss. 2

Zooming In: Self-Emergence of Movements in New Product Growth

Goldenberg, Jacob, Lowengart, Oded, Shapira, Daniel
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Volume:
28
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0395
Date:
March, 2009
File:
PDF, 850 KB
english, 2009
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