Research Note —How Much Should You Invest in...

Research Note —How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Musalem, Andrés, Joshi, Yogesh V.
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Volume:
28
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0424
Date:
May, 2009
File:
PDF, 225 KB
english, 2009
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