Structural Analysis of Models with Composite Dependent...

Marketing Science 1992 / 02 Vol. 11; Iss. 1

Structural Analysis of Models with Composite Dependent Variables

Farris, Paul W., Parry, Mark E., Ailawadi, Kusum L.
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Volume:
11
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.11.1.76
Date:
February, 1992
File:
PDF, 1.22 MB
english, 1992
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