Introduction to the Special Issue: Empirical...

Marketing Science 1995 / 08 Vol. 14; Iss. 3_suppleme

Introduction to the Special Issue: Empirical Generalizations in Marketing

Bass, Frank M., Wind, Jerry
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Volume:
14
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.14.3.g1
Date:
August, 1995
File:
PDF, 584 KB
english, 1995
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