The Success of Marketing Management Support Systems

The Success of Marketing Management Support Systems

Wierenga, Berend, Van Bruggen, Gerrit H., Staelin, Richard
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Volume:
18
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.18.3.196
Date:
August, 1999
File:
PDF, 173 KB
english, 1999
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