![](/img/cover-not-exists.png)
The Success of Marketing Management Support Systems
Wierenga, Berend, Van Bruggen, Gerrit H., Staelin, RichardVolume:
18
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.18.3.196
Date:
August, 1999
File:
PDF, 173 KB
english, 1999