Drug Detailing and Doctors’ Prescription Decisions: The...

  • Main
  • 2016 / 06
  • Drug Detailing and Doctors’ Prescription Decisions: The...

Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry

Kappe, Eelco, Stremersch, Stefan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2015.0971
Date:
June, 2016
File:
PDF, 333 KB
english, 2016
Conversion to is in progress
Conversion to is failed