Idea Generation, Creativity, and Prototypicality

Idea Generation, Creativity, and Prototypicality

Toubia, Olivier, Netzer, Oded
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2016.0994
Date:
August, 2016
File:
PDF, 10.58 MB
english, 2016
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