Research Note Consumer Addressability and Customized...

Marketing Science 2002 / 05 Vol. 21; Iss. 2

Research Note Consumer Addressability and Customized Pricing

Chen, Yuxin, Iyer, Ganesh
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.21.2.197.153
Date:
May, 2002
File:
PDF, 518 KB
english, 2002
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