A Unified Approach to Identifying, Estimating and Testing...

Marketing Science 1989 / 08 Vol. 8; Iss. 3

A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data

Allenby, Greg M.
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Volume:
8
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.8.3.265
Date:
August, 1989
File:
PDF, 1.04 MB
english, 1989
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