Research Note—Sole Entrant, Co-optor, or Component...

Management Science 2006 / 04 Vol. 52; Iss. 4

Research Note—Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands

Venkatesh, R., Chintagunta, Pradeep, Mahajan, Vijay
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Volume:
52
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1050.0457
Date:
April, 2006
File:
PDF, 191 KB
english, 2006
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