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Consumer Privacy and Marketing Avoidance: A Static Model

Consumer Privacy and Marketing Avoidance: A Static Model

Hann, Il-Horn, Hui, Kai-Lung, Lee, Sang-Yong T., Png, Ivan P. L.
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Volume:
54
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1070.0837
Date:
June, 2008
File:
PDF, 193 KB
english, 2008
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