Why Are Bad Products So Hard to Kill?

Management Science 2010 / 07 Vol. 56; Iss. 7

Why Are Bad Products So Hard to Kill?

Simester, Duncan, Zhang, Juanjuan
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Volume:
56
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1100.1169
Date:
July, 2010
File:
PDF, 266 KB
english, 2010
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