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Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Bayus, Barry L., Jain, Sanjay, Rao, Ambar G.Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.38.1.3.18834
Date:
February, 2001
File:
PDF, 167 KB
english, 2001