A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement
Bruce, Norris I., Murthi, B.P.S., Rao, Ram C.Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0117
Date:
August, 2016
File:
PDF, 747 KB
english, 2016