Effectiveness of In-Game Advertisements in Sport Video...

International Journal of Sport Communication 2008 / 06 Vol. 1; Iss. 2

Effectiveness of In-Game Advertisements in Sport Video Games: An Experimental Inquiry on Current Gamers

Cianfrone, Beth A., Trail, Galen T., Zhang, James J., Lutz, Richard J.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
1
Language:
english
Journal:
International Journal of Sport Communication
DOI:
10.1123/ijsc.1.2.195
Date:
June, 2008
File:
PDF, 203 KB
english, 2008
Conversion to is in progress
Conversion to is failed