Toward a Model of Brand Creation for International...

Toward a Model of Brand Creation for International Large-Scale Sporting Events: The Impact of Leadership, Context, and Nature of the Event

Parent, Milena M., Séguin, Benoit
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Volume:
22
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.22.5.526
Date:
September, 2008
File:
PDF, 220 KB
english, 2008
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