Toward a Model of Brand Creation for International Large-Scale Sporting Events: The Impact of Leadership, Context, and Nature of the Event
Parent, Milena M., Séguin, BenoitVolume:
22
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.22.5.526
Date:
September, 2008
File:
PDF, 220 KB
english, 2008