Sponsorship Program Protection Strategies for Special Sport...

Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?

McKelvey, Steve, Grady, John
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Volume:
22
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.22.5.550
Date:
September, 2008
File:
PDF, 192 KB
english, 2008
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