Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?
McKelvey, Steve, Grady, JohnVolume:
22
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.22.5.550
Date:
September, 2008
File:
PDF, 192 KB
english, 2008