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A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine
Bell, Gordon H., Ledolter, Johannes, Swersey, Arthur J.Volume:
39
Language:
english
Journal:
Interfaces
DOI:
10.1287/inte.1080.0424
Date:
April, 2009
File:
PDF, 196 KB
english, 2009