Modelling Retail Customer Behavior at Merrill Lynch

Marketing Science 1982 / 05 Vol. 1; Iss. 2

Modelling Retail Customer Behavior at Merrill Lynch

Morrison, Donald G., Chen, Richard D. H., Karpis, Sandra L., Britney, Kathryn E. A.
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Volume:
1
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1.2.123
Date:
May, 1982
File:
PDF, 441 KB
english, 1982
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