From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Garber, Tal, Goldenberg, Jacob, Libai, Barak, Muller, EitanVolume:
23
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0051
Date:
August, 2004
File:
PDF, 197 KB
english, 2004