The Navy Enlistment Marketing Experiment

Marketing Science 1985 / 11 Vol. 4; Iss. 4

The Navy Enlistment Marketing Experiment

Carroll, Vincent P., Rao, Ambar G., Lee, Hau L., Shapiro, Arthur, Bayus, Barry L.
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Volume:
4
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.4.4.352
Date:
November, 1985
File:
PDF, 2.18 MB
english, 1985
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