The New Product Problem: An Approach for Investigating...

Management Science 1979 / 12 Vol. 25; Iss. 12

The New Product Problem: An Approach for Investigating Product Failures

Dillon, William R., Calantone, Roger, Worthing, Parker
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Volume:
25
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.25.12.1184
Date:
December, 1979
File:
PDF, 864 KB
english, 1979
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