The Value Relevance of Brand Attitude in High-Technology...

Journal of Marketing Research 2001 / 11 Vol. 38; Iss. 4

The Value Relevance of Brand Attitude in High-Technology Markets

David A. Aaker and Robert Jacobson
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Volume:
38
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558613
Date:
November, 2001
File:
PDF, 2.00 MB
english, 2001
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