It's all in the mindset: Effects of varying psychological...

It's all in the mindset: Effects of varying psychological distance in persuasive messages

Gergana Y. Nenkov
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Volume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/23259238
Date:
September, 2012
File:
PDF, 1.22 MB
english, 2012
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