Impression Management Techniques in Marketing Channels: A Theoretical Perspective and Research Agenda
Joyce A. Young, William L. Gardner, III and Faye W. GilbertVolume:
2
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469730
Date:
January, 1994
File:
PDF, 1.17 MB
english, 1994