STRATÉGIE PRODUITS || La grande mutation des marques...

STRATÉGIE PRODUITS || La grande mutation des marques high-techby François Laurent;Fabriquer le futur, l'imaginaire au service de l'innovationby Pierre Musso; Laurent Ponthou; Éric Seuillet

Review by: Emmanuelle Le Nagard
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Volume:
20
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589472
Date:
September, 2005
File:
PDF, 422 KB
french, 2005
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