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Strategic Implications of Attitude-Toward-the-Ad in Leveraging Event Sponsorships
Kinney, Lance, McDaniel, Stephen R.Volume:
10
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.10.3.250
Date:
July, 1996
File:
PDF, 2.01 MB
english, 1996