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Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis
O’Reilly, Norm, Huybers, TwanVolume:
29
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.2013-0292
Date:
March, 2015
File:
PDF, 465 KB
english, 2015