Emotions as Antecedents of Participant Sport Consumption...

Journal of Sport Management 2011 / 07 Vol. 25; Iss. 4

Emotions as Antecedents of Participant Sport Consumption Decisions: A Model Integrating Emotive, Self-Based, and Utilitarian Evaluations

Kang, Joon-Ho, Bagozzi, Richard P., Oh, Jawang
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Volume:
25
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.25.4.314
Date:
July, 2011
File:
PDF, 337 KB
english, 2011
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