Testing a Hierarchy of Effects Model of Sponsorship Effectiveness
Alexandris, Kostas, Tsiotsou, Rodoula H., James, Jeffrey D.Volume:
26
Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.26.5.363
Date:
September, 2012
File:
PDF, 531 KB
english, 2012