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MUDRAPLAN—A DSS for Media Planning: From Design to Utilization
Rathnam, Sukumar, Arun, M. R., Chaudhury, Abhijit, Shukla, P. R.Volume:
22
Language:
english
Journal:
Interfaces
DOI:
10.1287/inte.22.2.65
Date:
April, 1992
File:
PDF, 689 KB
english, 1992