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Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
Rick L. Andrews, Asim Ansari and Imran S. CurrimVolume:
39
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/1558586
Date:
February, 2002
File:
PDF, 2.60 MB
english, 2002