Selection of Product Line Qualities and Prices to Signal...

Selection of Product Line Qualities and Prices to Signal Competitive Advantage

Subramanian Balachander and Kannan Srinivasan
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Volume:
40
Language:
english
Journal:
Management Science
DOI:
10.2307/2632915
Date:
July, 1994
File:
PDF, 748 KB
english, 1994
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