The impact of different media channels on consumers and the...

The impact of different media channels on consumers and the wastage of potential advertising opportunities through existing customer communications

Greenyer, Andrew
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Volume:
8
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4770126
Date:
March, 2004
File:
PDF, 141 KB
english, 2004
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