The proto-image of Real Madrid: implications for marketing and management
Kase, Kimio, de Hoyos, Ignacio Urrutia, Sanchís, Carlos Martí, Bretón, Magdalena OpazoVolume:
8
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-08-03-2007-b004
Date:
April, 2007
File:
PDF, 173 KB
english, 2007