A Normative Model of Consumer Information Processing

Marketing Science 1984 / 08 Vol. 3; Iss. 3

A Normative Model of Consumer Information Processing

Hagerty, Michael R., Aaker, David A.
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Volume:
3
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.3.3.227
Date:
August, 1984
File:
PDF, 504 KB
english, 1984
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