Gender Casting in Television Toy Advertisements:...

Journal of Consumer Psychology 1993 Vol. 2; Iss. 3

Gender Casting in Television Toy Advertisements: Distributions, Message Content Analysis, and Evaluations

D. W. Rajecki, Jill Ann Dame, Kelly Jo Creek, P. J. Barrickman, Catherine A. Reid and Drew C. Appleby
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Volume:
2
Year:
1993
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480231
File:
PDF, 516 KB
english, 1993
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