Initial Retrieval Difficulty and Subsequent Recall in an...

Initial Retrieval Difficulty and Subsequent Recall in an Advertising Setting

Mark R. Forehand and Kevin Lane Keller
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Volume:
5
Year:
1996
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480572
File:
PDF, 657 KB
english, 1996
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