The Effect of Credit on Spending Decisions: The Role of the...

Marketing Science 2002 / WIN Vol. 21; Iss. 1

The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility

Dilip Soman and Amar Cheema
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.2307/1558056
Date:
January, 2002
File:
PDF, 960 KB
english, 2002
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