Forecasting with a Repeat Purchase Diffusion Model

Forecasting with a Repeat Purchase Diffusion Model

Ambar G. Rao and Masataka Yamada
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Volume:
34
Language:
english
Journal:
Management Science
DOI:
10.2307/2632127
Date:
June, 1988
File:
PDF, 575 KB
english, 1988
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