Management of Marketing Research Projects: Does Delivery...

The Journal of Marketing Theory and Practice 2007 / SPR Vol. 15; Iss. 2

Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Survey Research?

Catherine A. Roster, Robert D. Rogers, George C. Hozier Jr., Kenneth G. Baker and Gerald Albaum
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Volume:
15
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470286
Date:
January, 2007
File:
PDF, 2.29 MB
english, 2007
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