Emotional and Altruistic Values as Drivers for a...

Journal of Relationship Marketing 2016 / 07 Vol. 15; Iss. 3

Emotional and Altruistic Values as Drivers for a Loyalty-Based Segmentation in Retailing: An Approach to Postrecession Spanish Apparel Consumers

Gallarza-Granizo, Martina G., Gil-Saura, Irene, Ruiz-Molina, María-Eugenia
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Volume:
15
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2016.1209052
Date:
July, 2016
File:
PDF, 627 KB
english, 2016
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