A Nonuniform Influence Innovation Diffusion Model of New...

A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance

Christopher J. Easingwood, Vijay Mahajan and Eitan Muller
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Volume:
2
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184045
Date:
January, 1983
File:
PDF, 561 KB
english, 1983
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