Application Series, Part 2, Marketing Management Models || Behavioral Measurement for Marketing Models: Estimating the Effects of Advertising Repetition for Media Planning
Michael L. Ray and Alan G. SawyerVolume:
18
Language:
english
Journal:
Management Science
DOI:
10.2307/2629483
Date:
December, 1971
File:
PDF, 798 KB
english, 1971